Notary documents from the 19th century attest to the presence of the Rocca family in the township of Barbaresco since 1834, year ancestor Francesco (1834-1894) was born. Leaping ahead to the end of the 1950s, the family history becomes inextricably tied to one of the most celebrated cru of these hills: Rabajà. It was due to the intuition and courage of Francesco Rocca (1907-1978), nephew of the first Francesco, that the family moved from the center of Barbaresco to the zone of Rabajà at its most southern point in 1958. Father Bruno changes the history of the company and in 1978 began to make wine under the family name.The 1990s brought satisfaction and rewards for hard work. The winery became known and recognized on an international level. Francesco and Luisa joined the company, the new generation takes on the challenge of tradition.

Total annual production: 60.000/65.000 btl
Barbaresco annual production: about 50% total production